Hering fashion catalog art direction

Fashion Art Direction

HERING · EDITORIAL DESIGN · BETC

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Catalogs and lookbooks became a playground for photography, styling, layout and visual craft.
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SELECTED COLLECTIONS

SUMMER · WOMEN

Hering summer 2017 · women — catalog spread 1
Hering summer 2017 · women — catalog spread 2
Hering summer 2017 · women — catalog spread 3
Hering summer 2017 · women — catalog spread 4
Hering summer 2017 · women — catalog spread 5

SUMMER · MEN

Hering summer 2017 · men — catalog spread 1
Hering summer 2017 · men — catalog spread 2
Hering summer 2017 · men — catalog spread 3
Hering summer 2017 · men — catalog spread 4
Hering summer 2017 · men — catalog spread 5

BASICS

Hering basics · 2017 — catalog spread 1
Hering basics · 2017 — catalog spread 2
Hering basics · 2017 — catalog spread 3
Hering basics · 2017 — catalog spread 4
Hering basics · 2017 — catalog spread 5
Hering basics · 2017 — catalog spread 6

SPRING · MEN

Hering spring 2017 · men — catalog spread 1
Hering spring 2017 · men — catalog spread 2
Hering spring 2017 · men — catalog spread 3
Hering spring 2017 · men — catalog spread 4
Hering spring 2017 · men — catalog spread 5
Hering spring 2017 · men — catalog spread 6
Hering spring 2017 · men — catalog spread 7

SPRING · WOMEN

Hering spring 2017 · women — catalog spread 1
Hering spring 2017 · women — catalog spread 2
Hering spring 2017 · women — catalog spread 3
Hering spring 2017 · women — catalog spread 4
Hering spring 2017 · women — catalog spread 5
Hering spring 2017 · women — catalog spread 6

INTIMATES

Hering for you · 2017 — catalog spread 1
Hering for you · 2017 — catalog spread 2
Hering for you · 2017 — catalog spread 3
Hering for you · 2017 — catalog spread 4
Hering for you · 2017 — catalog spread 5
Hering for you · 2017 — catalog spread 6

BEHIND THE SCENES

Hering fashion catalogs behind the scenes — photo 1
Hering fashion catalogs behind the scenes — photo 2
Hering fashion catalogs behind the scenes — photo 3
Hering fashion catalogs behind the scenes — photo 4
Hering fashion catalogs behind the scenes — photo 5
Hering fashion catalogs behind the scenes — photo 6
Hering fashion catalogs behind the scenes — photo 7
Hering fashion catalogs behind the scenes — photo 8
👕 CREDITS

SUMMER 2017 · WOMEN

AGENCY: BETC • CLIENT: HERING • CO-CHAIR: GAL BARRADAS AND ERH RAY • CCO: ERH RAY • ART DIRECTORS: GUTO CHICANELLI & LOO MASSSAMI • ART DIRECTOR ASSISTANT: HENRIQUE SAMBI • COPYWRITER: GUSTAVO LACERDA • PHOTOGRAPHER: GUSTAVO IPOLITO • STYLIST: PEDRO SALES • BEAUTY: SAULO FONSECA • EXECUTIVE PRODUCTION: DUE • MODELS: CIBELE RAMM & LAUREEN.

SUMMER 2017 · MEN

AGENCY: BETC • CLIENT: HERING • CO-CHAIR: GAL BARRADAS AND ERH RAY • CCO: ERH RAY • ART DIRECTORS: GUTO CHICANELLI & LOO MASSSAMI • ART DIRECTOR ASSISTANT: HENRIQUE SAMBI • COPYWRITER: GUSTAVO LACERDA • PHOTOGRAPHER: GUSTAVO IPOLITO • STYLIST: PEDRO SALES • BEAUTY: KRISNA CARVALHO • EXECUTIVE PRODUCTION: DUE • MODELS: LUCAS MASCARINI & TADEU LENHARDT.

BASICS · 2017

AGENCY: BETC • CLIENT: HERING • CO-CHAIR: GAL BARRADAS AND ERH RAY • CCO: ERH RAY • ART DIRECTORS: GUTO CHICANELLI • ART DIRECTOR ASSISTANT: HENRIQUE SAMBI • COPYWRITER: GUSTAVO LACERDA • PHOTOGRAPHER: GUSTAVO IPOLITO • STYLIST: PEDRO SALES • BEAUTY: SAULO FONSECA • EXECUTIVE PRODUCTION: DUE • MODELS: TADEU LENHARDT.

SPRING 2017 · MEN

AGENCY: BETC • CLIENT: HERING • CO-CHAIR: GAL BARRADAS AND ERH RAY • CCO: ERH RAY • ART DIRECTORS: GUTO CHICANELLI & LOO MASSAMI • ART DIRECTOR ASSISTANT: HENRIQUE SAMBI • COPYWRITER: GUSTAVO LACERDA • PHOTOGRAPHER: GUSTAVO IPOLITO • STYLIST: PEDRO SALES • BEAUTY: SAULO FONSECA • EXECUTIVE PRODUCTION: DUE • MODELS: DAVID MARTINS & RÔMULO SOUZA.

SPRING 2017 · WOMEN

AGENCY: BETC • CLIENT: HERING • CO-CHAIR: GAL BARRADAS AND ERH RAY • CCO: ERH RAY • ART DIRECTORS: GUTO CHICANELLI • ART DIRECTOR ASSISTANT: HENRIQUE SAMBI • COPYWRITER: GUSTAVO LACERDA • PHOTOGRAPHER: GUSTAVO IPOLITO • STYLIST: PEDRO SALES • BEAUTY: SAULO FONSECA • EXECUTIVE PRODUCTION: DUE • MODELS: LAUREEN & EVE

FOR YOU · 2017

AGENCY: BETC • CLIENT: HERING • CO-CHAIR: GAL BARRADAS AND ERH RAY • CCO: ERH RAY • ART DIRECTORS: GUTO CHICANELLI & loo massami • COPYWRITER: rafael duardes • PHOTOGRAPHER: GUSTAVO IPOLITO • STYLIST: JU ROSSONI • BEAUTY: VICENTE LUJAN • EXECUTIVE PRODUCTION: DUE • MODELS: PATRICIA BECK & REBECA CAMPELO.