That's Basically It
HERING (CASUAL FASHION)· BRAND PLATFORM · BETC
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Everyday life is anything but basic.
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FILM 01 · "A SOLO HOLIDAY IN THE CITY”
ENDLESS STORIES.
Dozens of films turned everyday moments into a fresh Hering point of view.
FILM 02 · “LOS GRITONES”
FILM 03 · “LIKE A GIRL”
FILM 04 · “PROUD”
FILM 05 · “CANCELED MEETING”
FILM 06 · “MONDAY”
FILM 07 · “SUMMER ON WHEELS”
FILM 08 · “LUCKY IN LOVE”
FILM 09 · “FIRST KISS”
CULTURE GAVE US THE MOMENTS.
Data and trends helped us spot what people were already talking about.
FILM 10 · “FRIEND REQUEST”
FILM 11 · “FULL SCHEDULE”
FILM 12 · “LOWER_PRICES.GIF”
FILM 13 · “A CHIP OFF THE OLD BLOCK”
FILM 14 · “HI, STRANGER”
FILM 15 · “DAYLIGHT SAVING TIME”
FILM 16 · “SILENCE MODE”
FILM 17 · “IT’S A MATCH”
FILM 18 · “SALE”
FILM 19 · “TWO AGAINST ONE”
FILM 20 · “BEANS OR ICE CREAM?”
BEHIND THE SCENES
👕 CREDITS
AGENCY: BETC • CLIENT: HERING • C0-CHAIR: GAL BARRADAS AND ERh RAY CCO : Erh RAY • CREATIVE DIRECTORs: RODOLFO BARRETO AND DANIEL SCHIAVON • ART DIRECTOR: GUTO CHICANELLI • COPYWRITER: GUSTAVO LACERDA, AMERICO VIZER AND MARGIT JUNGIGER
CLIENT APPROVAL: Edson Amaro, Andrea Ribeiro, Rita Coelho, Marina Ricciardi e Cinthia Kuroda.
FILM
Directors : Vokos, Juliano Storchi AND Carlos Manga Jr. • 1ST AssistANT DireCTOR : Marina Conde • DIRECTOR OF PHOTOGRAPHY: Fernando Bertoluci • Executive producer: Breno Castro • head of production: Davis Fabri • production coordenation : Amanda Rossi AND Bruno Arneiro • ART DIRECTOR: WeTudoDois • ACCOUNT MANAGER: Gabi Froemming AND Silvia Calza (Tuta) • EDITING: Arthur Brito, Felipe Thomé and Felipe Minicucci • POST-PRODUCTION COORDINATion: Juliano Storchi, Felipe Minicucci and Felipe Thomé • Color Grade: Bleach Filmes • MUsic LICENSES: Cultura Xchange • SOUND PRODUCTION: Ant Food, Audioman and Super Sonica.