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CLIENT: SABIN diagnostics & health • AGENCY: JONES • ROLE: CREATIVE DIRECTOR • 2024
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Sabin’s new campaign featuring “Marcia Sensitiva (Psychic)” — oops, we mean “Marcia Preventive” — proves that humor makes serious health topics easier to talk about. The stars have aligned, we’ve turned Brazil’s top astrologer into your health’s new best friend to raise awareness about early diagnosis.

C AS E S T U D Y

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CEO: Marcelo Chianello • CCO: carol rosa • CREATIVE DIRECTOR: GUTO CHICANELLI • CREATIVES: Daniela Beneti, Karina Perussi and Carlos Bertuol • content: FERNANDA VICENTINI AND Pedro Couto • Creative Project Manager: Tinay Mondini • CLIENT APPROVAL: LEONARDO alves AND ANA PAULA BEURMANN / FILM PRODUCTION: MALALA • CCO: Marta Rocha • EP: Bruno Fleck • Director: Fernanda Carvalho • DOP: Michael Oliveira