Renew Your Energy
(RE)ENERGISA · BRAND CAMPAIGN · JONES
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After nearly eight years away, coach Bernardinho returned to Brazil’s national team for the Olympics.
The perfect face for a campaign where experience meets renewed energy.
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key visuals
LAUNCH FILM • BACK IN THE GAME
FROM ATTENTION TO ACTION
The next phase brought the message closer to real business needs.
BEHIND THE SCENES
🏐 CREDITS
CEO: Marcelo Chianello • CCO: carol rosa • CREATIVE DIRECTOR: GUTO CHICANELLI • CREATIVES: Karina Perussi, Flávia Soares, Claudius Ferigato, Douglas Spernega, Carlos Bertuol e Eduardo Pacheco • content DIRECTOR: BEATRIZ SANO • Creative Project Manager: Tinay Mondini • PRODUCTION DIRECTOR: RAPHAELA RODRIGUES • MOTION DESIGNER: DIEGO SANTOS / CLIENT APPROVAL: ROBERTA GODOI, FABIO BALASSIANO, Darwin Godoy AND Nathalia Vasconcellos / FILM PRODUCTION: SURREAL HOTEL ARTS • Director: LU VILLAÇA • DOP: LITO MENDES