#ListenToYourBody

SABIN · HEALTH & WELLNESS · JONES

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We made medical results speak a different language: music.
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BREAST CANCER AWARENESS MONTH

Ellen Oléria and Debora Gurgel turned medical data into a song, reminding women to listen to their bodies.

Pink October — campaign still 1
Pink October — campaign still 2
Pink October — campaign still 3


PROSTATE CANCER AWARENESS MONTH

Men also need to #ListenToYourBody. Using a PSA exam result as inspiration, Michael Pipoquinha composed the song “Cuidado Azul”.

Blue November — campaign still 1
Blue November — campaign still 2
Blue November — campaign still 3


SEXUALLY TRANSMITTED INFECTIONS AWARENESS MONTH

In the last track, Michele Cordeiro composed a melody from the hepatitis letters — also musical notes: A, B, C, D and E.

Red December — campaign still 1
Red December — campaign still 2
Red December — campaign still 3

TESTIMONIALS

BEHIND THE SCENES

Listen To Your Body behind the scenes — photo 6
Listen To Your Body behind the scenes — photo 1
Listen To Your Body behind the scenes — photo 2
Listen To Your Body behind the scenes — photo 3
Listen To Your Body behind the scenes — photo 4
Listen To Your Body behind the scenes — photo 5
Listen To Your Body behind the scenes — photo 7
Listen To Your Body behind the scenes — photo 8
🎹 CREDITS

AGENCY: ADVENTURES • CLIENT: SABIN LABORATORY • FOUNDER: RAPHAEL AVELLAR • CEO: EDWIN NATAN JR • OPERATIONS VP: DANIEL GABRIOLLI • CREATIVE VP: CAROL ROSA • CREATIVE DIRECTOR: GUTO CHICANELLI • CREATIVES: Mirela Lemos, Yasminn Sant’Ana, Roberta Lenz, Paulo Lins and Leonardo Simões • SOCIAL MEDIA: Beatriz Sano, Thais Falquer and Luana Damasceno • PLANNER: Gabriela Vitória, Júlia Hodgkiss and Juliana Araújo • PRODUCER: Raphaela Rodrigues and Dani Reis • MOTION DESIGNER: Diego Santos • MEDIA: Guto Leon, Nidia Calado and Lays Jurado • ACCOUNT MANAGER: Ingrid Buhr, Bruna Xavier and Caroline Schneider.

CLIENT APPROVAL: Leonardo Alves and Ana Paula Beurmann.

FILM

PRODUCTION COMPANY: MALALA FILMS • EXECUTIVE PRODUCER: Marta Rocha • DIRECTOR: Glenio Jr. • MANAGING DIRECTOR: Bruno Fleck • DOP: Patrick Rodriguez.