Bonafont’s orange Tweeting Fridge surrounded by blue water drops

The Tweeting Fridge

BONAFONT · SOCIAL ACTIVATION · WUNDERMAN

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What if a fridge had a social life? Every time it opened, it tweeted a reminder to drink water.
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CASE STUDY

A DIFFERENT MESSAGE FOR EVERY AUDIENCE

Each creator got tailored tweets built around what their followers cared about most.

Examples of personalized tweets encouraging followers to drink water

BEHIND THE SCENES

The Tweeting Fridge behind the scenes — photo 1
The Tweeting Fridge behind the scenes — photo 2
The Tweeting Fridge behind the scenes — photo 3
The Tweeting Fridge behind the scenes — photo 4
The Tweeting Fridge behind the scenes — photo 5
The Tweeting Fridge behind the scenes — photo 6
The Tweeting Fridge behind the scenes — photo 7
💧 CREDITS

AGENCY: Wunderman • CREATIVE DIRECTORS: Rodrigo Jatene and Adriano Abdalla • ACD: Alexandre Lima • ART DIRECTOR: Guto Chicanelli • COPYWRITER: Daniel Xavier • CONTENT: Anny Atti and Fernanda Loredo • TECH DEVELOPER: Bruno Mosconi • PRODUCTION HEAD: Ricardo Ramos.

CLIENT APPROVAL: Eduardo Gagliardi.