Earth Hour Condoms
WWF & NEXT CONDOM STORE · PROMO & ACTIVATION · LEO BURNETT
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“Glow-in-the-dark condoms encourage earth lovin” — AdAge
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CASE STUDY
🌎 CREDITS
AGENCY: LEO BURNETT • CLIENT: WWF (EARTH HOUR) AND NEXT CONDOM STORE • CREATIVE VICE PRESIDENT: MARCELO REIS • CREATIVE DIRECTOR: RODRIGO JATENE • ART DIRECTOR: GUTO CHICANELLI • COPYWRITER: PEDRO FERNANDES • EDITING: PAULO STALIANO • MOTION DESIGNER: CHRISTIAN BALZANO • SOUND PRODUCTION: PUNCH AUDIO