An Activia Rhythm in the Pot musician surrounded by musical notes

Rhythm in the Pot

ACTIVIA · SOCIAL ACTIVATION · WUNDERMAN

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Your timeline, turned into a freestyle song in real time. Six years before Facebook Live was invented.
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CASE STUDY

TURNING PROFILES INTO PLAYLISTS

Each track was instantly shared on the user’s timeline, reaching their friends too.

Activia’s Rhythm in the Pot Facebook app, where users’ timelines inspired personalized songs

BEHIND THE SCENES

Rhythm in the Pot behind the scenes — photo 1
Rhythm in the Pot behind the scenes — photo 2
Rhythm in the Pot behind the scenes — photo 3
Rhythm in the Pot behind the scenes — photo 4
Rhythm in the Pot behind the scenes — photo 5
Rhythm in the Pot behind the scenes — photo 6
Rhythm in the Pot behind the scenes — photo 7
Rhythm in the Pot behind the scenes — photo 8
🎵 CREDITS

AGENCY: Wunderman • CREATIVE DIRECTOR: Rodrigo Jatene • ART DIRECTOR: Guto Chicanelli • COPYWRITER: Daniel Xavier • PRODUCTION COMPANY: Brothers • DIRECTOR: Drico Mello.

CLIENT APPROVAL: Rodrigo Matheus.