Meerkat standing in an open landscape for the Perdigão campaign

Fire Up The Grill.

PERDIGÃO · DIGITAL CAMPAIGN · DM9 DDB

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A World Cup campaign that reignited Brazil’s passion for soccer, one grill at a time.
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LAUNCH FILM

FIRING UP THE COUNTRY

Marco Luque took the campaign on the road, lighting grills and rallying fans across Brazil.

Animated stories from Perdigão's World Cup campaign

FIVE EPISODES. ONE COUNTRY WARMING UP.

Using YouTube’s “Tease, Amplify, Echo” model, the series kept fans engaged from qualifiers to kickoff.

TRUEVIEW ADS

THE GRILL EVERYONE WANTED

Perdigão's World Cup barbecue grill featured on social media
Social media posts featuring the Perdigão barbecue grill

PART OF A BIGGER GAME

Digital was part of a larger integrated campaign, alongside 20+ live-responsive TV spots.

BEHIND THE SCENES

Perdigão World Cup behind the scenes — photo 1
Perdigão World Cup behind the scenes — photo 2
Perdigão World Cup behind the scenes — photo 3
Perdigão World Cup behind the scenes — photo 4
Perdigão World Cup behind the scenes — photo 5
Perdigão World Cup behind the scenes — photo 6
Perdigão World Cup behind the scenes — photo 7
Perdigão World Cup behind the scenes — photo 8
🔥 CREDITS

AGENCY: DM9 DDB • CLIENT: Perdigão • CO-CHAIR: Paulo Coelho and Marcio Oliveira • VP EXECUTIVE CREATIVE: Arício Fontes • OFF-LINE ART DIRECTORS: Xan Arakawa and Fabio Guimarães • DIGITAL ART DIRECTOR: Guto Chicanelli • OFF-LINE COPYWRITERS: Guigo Oliva, Carla Cancellara and Wolfgang Covi • DIGITAL COPYWRITER: Thiago Monteiro • ART DIRECTOR ASSISTANT: Matheus Rosa • HEAD CONTENT HUB: Mariana Manso • CONTENT COORDINATOR: Rafael Neves • CREATIVE (CONTENT HUB): Rafael Silva, Daniel Tolentino and Amanda Rodrigues • PRODUCTION HEAD: Pedro Bueno • RTVC: Renata Aranha and Giovana Neiva Bilotta • DIGITAL PRODUCTION: Aline Fernandes and Amanda Arcaro • ACCOUNT MANAGERS: Janaina Santos, Felipe Jurdi and Bruna Rodrigues • MEDIA: Vicente Varela, Thais Cintra, João Sucena, Giovanna Passo and Mariana Nunes • PLANNING: Andrea de Sá, Murilo Capellini and Julia Hodgkiss.

CLIENT APPROVAL: Rodrigo Lacerda, Cecilia Alexandre, Lais Novaes and Leonardo Marcolin.

DIGITAL FILM

PRODUCTION COMPANY: Dead Pixel • DIRECTION: Gustavo Michelucci and Kiko Costato • EXECUTIVE PRODUCTION: Sophia Amaral • ACCOUNT MANAGER: Camila Santana • DIRECTOR OF PHOTOGRAPHY: Eduardo Ruiz • ART DIRECTION: Billy Castilho • POST-PRODUCTION: Gustavo Michelucci • FILM EDITOR: Daniel Miranda and Gustavo Michelucci • COLOR: Cassiano Zoboli • MOTION DESIGNER: Rodrigo Dutra • 3D MODELING: Gabriel de Freitas • AUDIO PRODUCTION: Lucha Libre • AUDIO PRODUCER AND MAESTRO: Paulinho Corcione • GOURMET CHEF: Guedes.

TV FILMS

PRODUCTION COMPANY: Cine Cinematográfica • DIRECTION: Clovis Mello and Cris Vida • EXECUTIVE PRODUCTION: Raul Doria and Deo Borba • ACCOUNT MANAGER: Victoria Scaff and Leticia Baptista • DIRECTORS OF PHOTOGRAPHY: Jean Benoit and Junior JR • POST-PRODUCTION: Cine X • FILM EDITORS: João Branco, Clovis Mello and Cris Vida • AUDIO PRODUCTION: Lucha Libre • AUDIO PRODUCER AND MAESTRO: Paulinho Corcione.