#ZapeiaNoZap
Ready for every move.
ZAP (Real Estate Marketplace) · BRAND REPOSITIONING · JONES
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An awareness campaign that turned a local expression into an invitation to explore every possible move.
In Portuguese, “zapear” means to channel-surf. A play on ZAP’s name, it invites people to browse millions of properties.
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LAUNCH FILM
QUICK FEATURES, BIG IMPACT!
Short videos for social media, adapted into various formats to highlight how ZAP’s features simplify the home search experience.
🏠 CREDITS
AGENCY: JONES • CLIENT: ZAP • CREATIVE DIRECTOR: GUTO CHICANELLI • 2022