You Got Rappi, You Got It All.

RAPPI · LATAM CAMPAIGN · SUNSET DDB

• • •
From dinner to groceries and everything in between. We created a bold LATAM campaign to show that whatever you need, Rappi delivers.
• • •

Rappi campaign tagline — image 1
Rappi campaign tagline — image 2

MEET THE CHARACTERS

Key visual for You Got Rappi, You Got It All

VERTICAL × CONTENT

The right message. The right audience. The right moment.

STORIES PACK · 01

Restaurant × Time • Favor × Climate • Liquors × Hobbies • Anything × Interests • Pharma × Demographic

STORIES PACK · 02

Restaurant × Geolocation • Cash × Geolocation • Tech × Behavioural • Anything × Hobbies • Pet × Demographic

STORIES PACK · 03

Restaurant × App Transactions • Express × Interests • Services × Demographic • Express × Climate • Pharma × Geolocation

STORIES PACK · 04

Supermarket × Demographic • Supermarket × Hobbies • Restaurant × Demographic • Anything × App Transactions • Anything × App Transactions

STORIES PACK · 05

Anything × Interests • Pharma × Demographic • Courier Services × Geolocation • Pet × Demographic • Anything × Hobbies

ONE ANIMATION. ENDLESS POSSIBILITIES.

Animations were designed to work with multiple copies.

Rappi animations adapted to different campaign messages
Rappi supermarket billboard at the domestic terminal exit

THE HERO BEHIND EVERY DELIVERY.

Animated Rappi delivery character connecting customers with local establishments
Establishments featured in the Rappi campaign

CAMPAIGN BOOK

One design system, many markets. Clear guidelines to keep the idea consistent across borders.

Rappi campaign book overview — image 1
Rappi campaign book overview — image 2
Rappi campaign book guideline — image 1
Rappi campaign book guideline — image 2
Rappi campaign book guideline — image 3
Rappi campaign book guideline — image 4
Rappi campaign book guideline — image 5

#BTS

Characters, props, details, and 35 different stories brought to life.

BIG NUMBERS

Results of the You Got Rappi, You Got It All campaign
🛵 CREDITS

AGENCY: SUNSET DDB • CLIENT: RAPPI • CO-CHAIR: GUILHERME JAHARA AND PIPO CALAZANS • CCO: GUILHERME JAHARA • CREATIVE DIRECTOR: MARCIO JUNIOT • ACD: GUTO CHICANELLI • ART DIRECTION: GUTO CHICANELLI AND GUTO RUSSO • COPY: RODRIGO PASSOS AND MATHEUS SOUZA • ART DIRECTION ASSISTANTS: CAROLINA FIUZZA, LAURA AND ERIC HAZZ • SOCIAL MEDIA: CAROLINA GARRIDO • PRODUCTION: PATTY BENETTI, RODRIGO LUCHINI AND MARI • MEDIA: RODRIGO • ACCOUNT MANAGER: CAROL FRANCO AND SHIRLEY LACERDA • MOTION DESIGNERS (IN-HOUSE): ROUSE, GUSTAVO TADINI AND EDUARDO FERREIRA • PROJECT MANAGER: KARLA SOUZA.

CLIENT APPROVAL: EMILIO MUTIS CANAL AND DANIEL MUÑOZ SALAZAR.

3D ANIMATION

PRODUCTION COMPANY: DIRTY WORK • DIRECTION: GUSTAVO LEAL AND FAGA MELO • EXECUTIVE PRODUCTION: ITO ANDERY • AUDIO PRODUCTION: RITMIKA AUDIO ARTS • AUDIO PRODUCER AND MAESTRO: HENRIQUE TANJI.