Sabin_CORES.jpg

SABIN CORES

 

☞ THE COLORS OF PREVENTION ☜

• • •
CLIENT: SABIN (diagnostic lab) • AGENCY: JONES • ROLE: CREATIVE DIRECTOR • 2023
• • •

Our bodies are made of shapes, textures, and colors. This project transformed lab results into canvases, bringing to light the stories and the strength of those who have overcome illness. We turned prevention into a shared experience because health is a masterpiece we create together.


GRAB A TISSUE AND HIT PLAY. IT'S GOING TO GET EMOTIONAL.


With breathtaking sensitivity, visual artist Camila Siren transformed a delicate subject into a powerful tribute to hope. Through her art, she brought to life the stories of three individuals who overcame illness thanks to early detection.

 
 


🎬 BEHIND THE SCENES 🎬

• • • CREDITS • • •

CO-CEO: Marcelo Chianello e Edwin Natan Jr. • CCO: carol rosa • CREATIVE DIRECTOR: GUTO CHICANELLI • CREATIVES: Karina Perussi, Yasmin Rocha, Mirela Lemos, Flávia Soares and Carlos Bertuol • content: Luana Onishi • Creative Project Manager: Tinay Mondini • CLIENT APPROVAL: LEONARDO alves AND ANA PAULA BEURMANN / PRODUCTION company: PHONO • EP: Paulo Silvestre • Director: Tom Castello • DOP: Erico Guimarães