Bil on the phone during the ZAP campaign shoot

My Year of Bil

ZAP · REAL-TIME RESPONSE · ADVENTURES

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Imagine jumping from Big Brother Brazil to Survivor and then The Farm. Bil did exactly that.
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BIL WAS EVERYWHERE. SO WERE THE MEMES.

Social media reactions to Bil’s reality TV appearances

FROM REALITY SHOWS TO REAL ESTATE.

After months in front of the cameras, Bil suddenly needed a place to call home.

Bil’s tweet asking for a home after the reality shows ended

THE PERFECT MOVE.

We turned the moment into a year-rent-free promo.


CONTENT FILMS

KEY VISUAL

My Year of Bil — ZAP campaign animation

BEHIND THE SCENES

My Year of Bil — behind the scenes photo 1
My Year of Bil — behind the scenes photo 2
My Year of Bil — behind the scenes photo 3
My Year of Bil — behind the scenes photo 4
🏠 CREDITS

AGENCY: ADVENTURES • CLIENT: ZAP IMÓVEIS • CEOS: RAPHA AVELLAR AND RICARDO DIAS • COO: ALÊ BRAGA • ECD: carol rosa • CREATIVE DIRECTOR: GUTO CHICANELLI • CREATIVES: ADRIANO CASTELLA, rodrigo coletto AND rodrigo neves • Social MEDIA Director: Raphael Yuri • Social Media Supervisor: Larissa Andrade • Community Manager: Leonardo Barreto • Social Media: Luana Guidi Damasceno • Social Influencer: Thais Falquer • PRODUCTION DIRECTOR: RAPHAELA RODRIGUES • motion designer: diego santos • ACCOUNT MANAGER: Juliana Gobato, talita batista and Pedro Emilio

CLIENT APPROVAL & CO-CREATION: Gabriela Zaninetti, Samia Marçon, Renata Mezzarano, Ana Clara Teixeira, Gabriela de Paula, Nathalie Córdova and Ricardo Sodré

FILM

PRODUCTION COMPANY: epic films • DIRECTION: renato tórtora