Pabllo Vittar performing under rainbow lights for TikTok’s #FreeToBe campaign

#FreeToBe · All Year Long

TIKTOK · SOCIAL & CREATOR · ADVENTURES

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Pabllo Vittar turned Gonzaguinha’s “É” into a #FreeToBe anthem beyond Pride Month.
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É!
A gente quer valer o nosso amor
A gente quer valer nosso suor
A gente quer valer o nosso humor
A gente quer do bom e do melhor

É!
A gente quer é ter muita saúde
A gente quer viver a liberdade
A gente quer viver felicidade

É!
A gente quer viver pleno direito
A gente quer viver todo respeito
A gente quer viver uma nação
A gente quer é ser um cidadão

É! (it is)
We want to claim our love
We want to worth our work
We want to worth our mood
We want the best of everything

É!
We want to be healthy
We want to live in freedom
We want to live happily

É!
We want to live with all the rights
We want to live with all respect
We want to live a nation
We want to be a citizen

PRIDE, SHARED.

Users and creators made #FreeToBe their own.

TikTok users and creators featured in the #FreeToBe manifesto

FREE TO BE. MILLIONS OF TIMES.

❤️ 49M+ TikTok views 🧡 11M+ YouTube views 💛 500K views in under 24 hour 💚 20K+ comments 💙 10K+ shares

🌈 CREDITS

AGENCY: adventures • CLIENT: tiktok • CeoS : Rapha Avellar AND Ricardo Dias • COO: Alê Braga • ECD: Inaiara Florêncio • CREATIVE DIRECTOR: GUTO CHICANELLI AND GABRIEL BONA • CREATIVES: Adriano Castella, Raphael Amoroso, Nathalia Alvarenga e Rodrigo Serafim • SOCIAL MEDIA: Larissa Andrade, Maya Franthesca AND Natália Paixão • PRODUCTION director: Raphaela Rodrigues • ACCOUNT MANAGER: Felipe Argon, Bianca Fachetti AND Cristiano de Jesus

CLIENT APPROVAL: Kim Farrell, Gabriel Simas and Pedro Maia

FILM

PRODUCTION COMPANY: ADVENTURES STUDIOS • DIRECTION: SEVEN ZEE • EXECUTIVE PRODUCTION: Olívia Chiesi AND Murilo Saroldi • Production Director: Anderson Café • PRODUCTION Coordinator: Luiza Richer • PRODUCTION Assistants: Jana Mesquita AND Marcelo BeckMann • Cinematographer: Rafael Malta • Costume Designer: João Ribeiro • Post Coordinator: Guga Nascimento • FILM EDITOR: Duda Casoni • VFX: Eduardo Souza AND Pavê • COLOR GRADING: CORA • Special thanks: Barnett Estúdios