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CLIENT ZAP • AGENCY ADVENTURES • ROLE CREATIVE DIRECTOR • 2022
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GUESS WHAT? I MOVED.
ZAP, Brazil’s largest digital real estate marketplace, launched “Pronto, mudei!” — an infotainment series starring Paulo Vieira and Gil do Vigor. Through humor and sketches, the comedian encouraged people to take the leap, while the economist, BBB21 star and PhD in Economics answered the financial questions behind moving.
Inspired by real search data from the platform, episodes revealed moments that drive people to look for a new home.
FILM 01 • "young adult"
FILM 02 • "LESS OFFICE, MORE HOME"
storytelling: Long-Form content
We prioritize quality over volume. Gil do Vigor engaged our audience with a trustworthy lengthier content. His economic and fun side brought helpful and in-depth informations.
PLAY THE VIDEOS
engaging
The influencers hosted a live audio conversation on Twitter Spaces. It was an unfiltered discussion about the topics of the campaign in a more personal level.
Click here to listen
making-oF
