☞ "Life is what happens while you’re busy making other plans." ☜
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CLIENT ZAP • AGENCY JONES • ROLE CREATIVE DIRECTOR • 2022
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Life is always changing, right? That’s why we launched the "Ready for Every Move" brand repositioning for ZAP, the largest digital real estate marketplace in Brazil. Powered by the bold call to action #ZapeiaNoZap, it plays on the local meaning of "zapeia", flipping through channels, exploring options — just like browsing millions of properties.
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QUICK FEATURES, BIG IMPACT!