nearly 20 years in the game.
still in beta. and THAT'S THE PLAN.

Maybe it’s because I have a knack for change: testing, adapting, evolving. That's why I feel at home where worlds collide, blending digital ideas, films, creators, and whatever it takes to craft stories that move people and drive real results.

For this reason, I’ve partnered with agencies like DDB, BETC, BBDO Paris, Leo Burnett, creating campaigns for global and local brands such as Rappi, Danone, Perdigão, Fiat, Itaú, UNESCO, WWF, OLX, Sabin, Hering, ZAP and TikTok, to name a few.

It also explains my role today, as Executive Creative Director at Jones, where I lead brilliant teams, collaborate across disciplines, and occasionally pull a rabbit (or two) out of the hat. Because we're not just creating ads, we're making the magic happen.