20 years in the game.
still in beta. and THAT'S THE PLAN.

I have a knack for change. Always testing, adapting, evolving. That's why I feel at home where worlds collide, blending digital ideas, films, creators, and whatever it takes to bring stories to life that move people and drive results.

Along the way, I’ve worked with agencies such as DDB, BETC, BBDO Paris, and Leo Burnett, creating campaigns for global and local brands including John Deere, Rappi, Danone, Perdigão, UNESCO, OLX, Sabin, Hering, and TikTok, to name a few.

It also explains my role as Creative Director at WMcCANN, where I lead a brilliant team and occasionally pull a rabbit (or two) out of the hat. Because we’re not just creating ads, we’re making a little kinda of magic happen — with strategy, craft, and collaboration.