Guto Chicanelli - Art Director
Guto Chicanelli - Art Director
Jobs I've done, agencies I've been -

GUTO CHICANELLI

Concept Art Director

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CLIENT olx • DM9DDB, 2018

Quem desapega,
realiza tudo que quiser.


tHE CAMPAIGN HIGHLIGHTS THE ADVANTAGES OF SELLING YOUR THINGS FOR DOING WHATEVER YOU WANT.
(LET GO TO ACHIVE ANYTHING YOU WANT).

— MARKETPLACE's film • “circus”

—REAL STATE's film • “ventriloquist”

—PRINT and key visuals


CLIENT
 OLX AGENCY DM9DDB CREATIVE DIRECTION ADRIANDO ALARCON CREATIVES GUTO CHICANELLI, THIAGO MONTEIRO, GUIGO OLIVA, RENATO BARRETO AND MARCELO MACIEL PRODUCTION HUNGRYMAN DIRECTOR CARLÃO BUSATO áudio jamute


CLIENT HERING • BETC, 2017

Basicamente isso.


HERING, A 137 YEARS-OLD TEXTILE BRAND, NEEDED TO BECOME COOL AGAIN.
WITH THAT IN MIND, WE HAVE DEVELOPED MANY FILMS WITH A NEW BRAND POSITIONING: "BASICALLY THIS”.

— SINGLE' DAY. BASICALLY THIS. (ORIGNAL SCRIPT: ROBERTO PEREZ TOLEDO)

—MORE THAN 40 FILMS WERE RELEASED ON SOCIAL MEDIA AND TVC.


CLIENT
 HERING AGENCY BETC CREATIVE DIRECTION ERH RAY and RODOLFO BARRETO HEAD OF ART DANIEL SCHIAVON CREATIVES GUTO CHICANELLI, GUSTAVO LACERDA, amÉRICO VIZER, DANIEL SCHIAVON, RODOLFO BARRETO and MARGIT JUNGINGER PRODUCTION associados DIRECTORS VOKOS, JULIANO STORCHI and CARLOS MANGA JR. 

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CLIENT GIV (LIFE SUPPORT GROUP) • BETC, 2016.

#BeforeSex


GIV, A NGO THAT FIGHTS FOR THE RIGHTS OF PEOPLE LIVING WITH HIV/AIDS, DECIDED TO JOIN IN THE WORLDS AIDS DAY.
LOOKING THE TRENDING #AFTERSEX SELFIE, WE CREATED A “BEFORE” CAMPAIGN.

 —A TEASER WAS PRODUCED TO SPREAD THE MESSAGE.

—POSTERS WAS PLACED ON UNIVERSITIES, CLUBS AND EVEN STEAM BATH SPOTS.

—A SEXY TYPOGRAPHY WAS DESIGNED FOR INSTAGRAM POSTS.

—DIGITAL INFLUENCERS JOINED IN THE CAUSE


CLIENT
 GIV AGENCY BETC CREATIVE DIRECTION ERH RAY AND RODOLFO BARRETO CREATIVES GUTO CHICANELLI, GUSTAVO LACERDA AND LUCIANO SASAKI PRODUCTION DIRTY WORK DIRECTOR gustavo leal ÁUDIO tentÁCULO


CLIENT PERDIGÃO • DM9DDB, 2018

O acender
da brasa.


HOW TO TALK ABOUT BARBECUE DURING THE FIFA WORLD CUP WITHOUT BEING ONE OF THE OFFICIAL SPONSORS?
BECOMING THE “OFFICIAL SPONSOR OF BARBECUE OF THE SOCCER WORLD CUP”.

—FILM THAT LAUNCHED THE DIGITAL CAMPAIGN

—SOCIAL MEDIA
Perdigão and Marco Luque (BRAZILIAN COMEDIAN) also toured the BRAZILIAN'S timeline by lighting the GRILL according to the movement of the Brazil team, from the concentration until the debut.

ABRE_Perdigao_Copa.jpg


CLIENT
 PERDIGão AGENCY DM9DDB CREATIVE DIRECTION ADRIANDO ALARCON CREATIVES GUTO CHICANELLI, THIAGO MONTEIRO, GUIGO OLIVA E XAN ARAKAWA PRODUCTION DEAD PIXEL DIRECTOR kiko costato ÁUDIO LUCHA LIBRE


CLIENT BONAFONT WATER • WUNDERMAN, 2011

The tweeting fridge.


PEOPLE DON'T REMEMBER TO DRINK WATER, ESPECIALLY DURING WORK HOURS. 
TO CHANGE THAT, WE DEVELOPED AN INNOVATIVE GIFT WITH A DIGITAL LIFE.

—video case


CLIENT
 bonafont water AGENCY wunderman CREATIVE DIRECTION RODRIGO JATENE CREATIVES GUTO CHICANELLI AND DANIEL XAVIER


CLIENT WWF • LEO BURNETT, 2013

Earth Hour condoms.


THROUGH EARTH HOUR DAY, WWF ENCOURAGES EVERYONE AROUND THE WORLD TO TURN OFF THE LIGHTS FOR ONE HOUR.
SO, WE CAME UP WITH AN IDEIA THAT GIVES AN EXTRA INCENTIVE TO GO GREEN.
LEO BURNETT, 2013.

—video case

—A SPECIAL PACKAGE WAS PRODUCED. MILLIONS WERE DISTRIBUTED. 

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CLIENT
 WWF AGENCY LEO BURNETT CCO MARCELO REIS CREATIVE DIRECTION RODRIGO JATENE CREATIVES GUTO CHICANELLI AND PEDRO FERNANDES


CLIENT CURAPROX TOOTHBRUSHES • betc, 2017

Smart jokes.


SOCIAL MEDIA


CLIENT
 CURAPROX AGENCY BETC CCO ERH RAY CREATIVE DIRECTION RODOLFO BARRETO CREATIVES GUTO CHICANELLI, GUSTAVO LACERDA AND LUCIANO SASAKI PHOTOGRAPHER eduardo svezia


CLIENT PROPAGANDA MAGAZINE • betc, 2017

60th anniversary.


—PRINT ADS


CLIENT
 propaganda magazine AGENCY BETC CCO ERH RAY CREATIVES GUTO CHICANELLI, GUSTAVO LACERDA AND LUCIANO SASAKI production due PHOTOGRAPHER gustavo ipolito


CLIENT DANONE • WUNDERMAN, 2011

Rhythm in the pot.


A LIVE VIDEO ON FACEBOOK 6 YEARS BEFORE THE TOOL WAS INVENTED.

—VIDEO CASE


CLIENT
 activia AGENCY WUNDERMAN CREATIVE DIRECTION RODRIGO JATENE CREATIVES GUTO CHICANELLI AND DANIEL XAVIER


CLIENT PERDIGÃO • DM9DDB, 2019

#MandaBrasa


Who said barbecue is a weekend thing? None of this. With Perdigão Na Brasa’s products it's easy and fast to hold a barbecue party. * #FireAway

* Youtube
The TV film was designed in a modular way to deliver three different videos on youtube. According to searches on climate, football and work. So, we prove that these subjects could also deserve a good barbecue.


CLIENT
 perdigÃO AGENCY DM9 DDB CREATIVE DIRECTION ADRIANDO ALARCON CREATIVES GUTO CHICANELLI, THIAGO MONTEIRO, GUIGO OLIVA AND XAN ARAKAWA PRODUCTION CINE DIRECTOR BAEPI