☞ my year of bil ☜

• • •
CLIENT: zap (REaL estate marketplace) • AGENCY: JONES, 2022 • ROLE: CREATIVE DIRECTOR
• • •

2021 was a busy year for Arcrebiano Araújo, better known as Bil. After gaining fame on Big Brother Brazil, he didn't stop there. He went on to compete in both Survivor and The Farm, making it a hat-trick of reality TV appearances in just one year.

The internet lost its mind in a flood of reactions

😵🤯😵

The internet lost its mind in a flood of reactions 😵🤯😵

That's it! Bil didn't pay the rent for a year

😎🏠✌️

That's it! Bil didn't pay the rent for a year 😎🏠✌️

Until the reality shows ended

🙄💸😭

Until the reality shows ended 🙄💸😭

So, ZAP launched the "My Year of Bil" promo, offering a year of rent-free living. Each week, Bil shared house-hunting tips on social media, guiding users to find their ideal home on the ZAP website. Each house found earned participants a lucky number for the final draw.

making of

• • • CREDITS • • •

AGENCY: ADVENTURES • CLIENT: ZAP IMÓVEIS • CEOS: RAPHA AVELLAR AND RICARDO DIAS • COO: ALÊ BRAGA • ECD: carol rosa • CREATIVE DIRECTOR: GUTO CHICANELLI • CREATIVES: ADRIANO CASTELLA, rodrigo coletto AND rodrigo neves • Social MEDIA Director: Raphael Yuri • Social Media Supervisor: Larissa Andrade • Community Manager: Leonardo Barreto • Social Media: Luana Guidi Damasceno • Social Influencer: Thais Falquer • PRODUCTION DIRECTOR: RAPHAELA RODRIGUES • motion designer: diego santos ACCOUNT MANAGER: Juliana Gobato, talita batista and Pedro Emilio

CLIENT APPROVAL & co-creation: Gabriela Zaninetti, Samia Marçon, Renata Mezzarano, Ana Clara Teixeira, Gabriela de Paula, Nathalie Córdova and Ricardo Sodré

• • • FILM • • •

PRODUCTION COMPANY: epic films • DIRECTION: renato tórtora