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CLIENT ACTIVIA • AGENCY WUNDERMAN, 2O11 • ROLE CREATIVE / DIGITAL ART DIRECTOR
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Rhythm in the pot - a Facebook Live Campaign.
BUT created six YEARS BEFORE THE feature WAS INVENTED.
Instead of "regulating your digestive system", we invited people to "put their lives in rhythm". Literally. Through a real-time broadcast, three musicians were invited to make up improvised freestyle lyrics. The inspiration? Facebook timeline of the consumers themselves.
CASE STUDY
turnING digital lives into brand new songs.
The music videos were instantly published on each user's timeline, impacting all of their friend's networks.
MAKING-OF
