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CLIENT perdigÃO • AGENCY DM9 DDB, 2019 • ROLE CREATIVE / ART DIRECTOR
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#Fireup
CERTAINLY THE CAMPAIGN THAT I MOST ENJOYED DOING. ESPECIALLY ON PRODUCTION DAYS.

Since you asked, yes, I love to hold a barbecue at any time and without any reason. Because of that and the concept of the campaign, we challenged the 'status quo’ of the barbecue model. After all, who said barbecue is just a weekend thing? With Perdigão Na Brasa's products it's easy to have a delicious BBQ. Whenever you want.

launch film - 45’’

Integrating TVC and digital

The TV film was designed and written in a modular way to deliver three different videos on Youtube. According to searches on climate change, soccer matches and work day lives, we proved that those subjects or any other topic could also deserve a barbecue.

youtube 10’’ - rainy barbecue

youtube 10’’ - barbecue at work

youtube 10’’ - game day grilling

• • • AGENCY CREDITS • • •

AGENCY: DM9 DDB • CLIENT: PERDIGÃO • EXECUTIVE CREATIVE director: adriano alarcon • CREATIVE director: AARON SUTTON • ART DIRECTORS: XAN ARAKAWA AND guto chicanelli • COPYWRITERS: GUIGO OLIVA AND THIAGO MONTEIRO • PRODUCTION HEAD: Patrícia Benetti • RTVC: Angelo Pende • ACCOUNT MANAGERS: Rafa Carmineti, JANAINA SANTOS, FELIPE JURDI AND BRUNA RODRIGUES • MEDIA: VICENTE VARELA, Larissa Deliberai, Crisleine Canuto AND Dariana Marques • PLANNING: ANDREA DE SÁ AND MURILO CAPELLINI.

CLIENT APPROVAL: Luiz Franco, Luciana Bulau, Lais Novaes AND Leonardo Marcolin.


• • • FILM • • •

PRODUCTION COMPANY: CINE CINEMATOGRÁFICA • DIRECTION: La Sangre (Gil Pinna e Baepi Pinna) • EXECUTIVE PRODUCTION: RAUL DORIA AND Federico Calabia • ACCOUNT MANAGER: VICTORIA SCAFF AND Carol Reichel • DIRECTOR OF PHOTOGRAPHY: Daniel Belinky • ART DIRECTOR: Daniela Calcagno • POS-PRODUCTION: CINE X • FILM EDITORS: LA SANGRE AND Lucas Camara • AUDIO PRODUCTION: LUCHA LIBRE • AUDIO PRODUCER AND MAESTRO: PAULINHO CORCIONE AND Danilo Barlaco.