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CLIENT ZAP • AGENCY ADVENTURES • ROLE CREATIVE DIRECTOR • 2022
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do you want a little push to move house?
ZAP, the largest digital real estate marketplace in Brazil, invited Paulo Vieira and Gil do Vigor to star the campaign "Pronto, mudei!” (There, I move out). A series of infotainment content to help people moving house. On the one hand, a comedian encouraging through sketches that it's time to find a new home, but on the other hand, an PhD in economics and BBB 21, clears thousands of financial doubts.
Through data, the project told stories connected with the main searches in the app, such as leaving the parents' house, adopting a pet or the necessity of a work-friendly space in your own home.
FILM 01 • "young adult"
FILM 02 • "LESS OFFICE, MORE HOME"
storytelling: Long-Form content
We prioritize quality over volume. Gil do Vigor engaged our audience with a trustworthy lengthier content. His economic and fun side brought helpful and in-depth informations.
PLAY THE VIDEOS
engaging
The influencers hosted a live audio conversation on Twitter Spaces. It was an unfiltered discussion about the topics of the campaign in a more personal level.
Click here to listen
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