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CLIENT WWF (earth hour) and next condoms • AGENCY leo burnett, 2013 • role creative / aRT DIRECTOR
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“Glow-in-the-dark condoms encourage earth lovin'” - AdAge
What better way to save energy than spending your own? In order to encourage people to participate in Earth Hour, Next Condom Store distributed condoms throughout bars, clubs, gyms and universities. And these are not just regular condoms, but condoms that glow in the dark. A friendly reminder for people to show their support by moving the switch on the 23rd of March.
