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CLIENT BONAFONT WATER • AGENCY wunderman, 2O11 • ROLE CREATIVE / ART DIRECTOR
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If we need to influence people, let's influence them to do a health thing.

Brazilians drink 0,8L of water less than the recommended daily amount. The reason? People forget to rehydrate. To change that, we sent a special fridge to the biggest twitter influencers. Every time the fridge was opened, a tweet was automatically posted on the celebrity's timeline, telling all their followers they were drinking water and motivating them to do the same.

Thousands of specifics tweets were created.

We opted for micro and mid-tier influencers to have a more "people like me" approach. The messages were subdivided and we chose the most argumentative topics to engage the followers of each celebrity.

Making-of

• • • AGENCY CREDITS • • •

AGENCY: wunderman • CLIENT: bonafont water (danone) • CREATIVE director: rodrigo jatene and adriano abdalla • acd: alexandre lima • ART DIRECTOR: GUTO CHICANELLI • COPYWRITER: daniel xavier • CONTENT: Anny Atti and Fernanda Loredo • tech developer: Bruno Mosconi • production head: Ricardo Ramos.

CLIENT APPROVAL: Eduardo Gagliardi.