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CLIENT HERING • AGENCY BETC, 2O17 • ROLE CREATIVE / aRT DIRECTOR
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“That's basically it” campaign.

Hering, the largest fast fashion retail network in Brazil, with more than a 135 year history, needed to be part of people's lives again. In other words, a fresher and more contemporary communication to appeal to new generations of consumers. With that in mind, we developed a new brand proposition: “that's basically it.”.

FILM 01 • "a solo HOLIDAY IN THE CITY"

WE CREATED DOZENS OF FILMS TO SHOW THE BRAND PERSPECTIVE ON THE LITTLE EXTRAORDINARY THINGS THAT HAPPEN EVERY DAY IN LIFE.

FILME 02 • "Los gritones"

FILM 03 • "LIKE A GIRL"

FILM 04 • "PROUD"

FILM 05 • "CANCELED MEETING"

FILM 06 • "MONDAY"

FILM 07 • "Summer is going to roller"

FILM 08 • "LUCKY IN LOVE"

FILM 09 • "first kiss"

THE CREATIVE PROCESS TOOK INTO ACCOUNT DATA & TREND INSIGHTS TO DISCOVER AND DEFINE THE MOST RELEVANT SUBJECTS.

FILM 10 • "friend request"

film 11 • "full schedule"

FILM 12 • "Lower_prices.gif"

FILM 13 • "A chip off the old block"

FILM 14 • "HI, STRANGER"

FILM 15 • "Daylight saving time"

FILM 16 • "Silence mode"

FILM 17 • "GET A MATCH"

FILM 18 "sales"

film 19 • "Two against one"

film 20 • “BEANS OR ICE CREAM?"

MAKING-OF

• • • CREDITS • • •

AGENCY: BETC • CLIENT: HERING • C0-CHAIR: GAL BARRADAS AND ERh RAY CCO: Erh RAY • CREATIVE DIRECTORs: RODOLFO BARRETO AND DANIEL SCHIAVON • ART DIRECTOR: GUTO CHICANELLI • COPYWRITER: GUSTSAVO LACERDA, AMERICO VIZER AND MARGIT JUNGIGER.

CLIENT APPROVAL: Edson Amaro, Andrea Ribeiro, Rita Coelho, Marina Ricciardi e Cinthia Kuroda.

• • • FILM • • •

DireCtors: Vokos, Juliano Storchi AND Carlos Manga Jr. • 1ST AssistANT DireCTOR: Marina Conde • DIRECTOR OF PHOTOGRAPHY: Fernando Bertoluci • Executive producer: Breno Castro • head of production: Davis Fabri • production coordenation: Amanda Rossi AND Bruno Arneiro • ART DIRECTOR: WeTudoDois • ACCOUNT MANAGER: Gabi Froemming AND Silvia Calza (Tuta) • EDITING: Arthur Brito, Felipe Thomé and Felipe Minicucci • POST-PRODUCTION COORDINATion: Juliano Storchi, Felipe Minicucci and Felipe Thomé • Color Grade: Bleach Filmes • MUsic LICENSES: Cultura Xchange • SOUND PRODUCTION: Ant Food, Audioman and Super Sonica.