• • •
CLIENT giv (ngo) • AGENCY BETC, 2O16 • ROLE CREATIVE / ART DIRECTOR
pro-bono campaign
• • •
#Social #Media #Campaign #Awareness #Educate #Youth #AIDS #HIV
Data showing that young people from key populations are at even higher risk of HIV infection than their older counterparts. For example, in Brazil, every week 6,000 youngsters between 15 and 24 years old are infected by HIV (according to UNAIDS). But how to connect with a person that doesn’t want to talk? Being relevant where they live, where they work, where they play, where they are open to talk: social media.
A film was launched on the week of World AIDS Day.
Social Media Influencers
The campaign engaged with celebrities like Nana Rude, João Côrtes and Bruno Gissoni publishing their own selfies with #BeforeSex.
POSTERS WERE PLACED IN UNIVERSITIES, CLUBS AND EVEN PUBLIC turkish BATHS.
A SEXY TYPOGRAPHY WAS SPECIALLY DESIGNED FOR INSTAGRAM POSTS.
There's no vaccine to prevent HIV infection and no cure for AIDS. But there are several ways to prevent getting or transmitting HIV through sex. Each letter explained a different prevention method.
