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CLIENT CURAPROX • AGENCY BETC, 2O17 • ROLE CREATIVE / ART DIRECTOR
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More filaments. More beautiful smiles and laughs.
An ordinary toothbrush has around 500 bristles. The NEW CS SMART has exactly 7,600 Curens (fine filaments). So, the math is simple. If you want to get a really intellectual, smart and nerdy joke, you'll need more bristles. Time to test your knowledge, though don't worry, you can order here if you don't get it :)
The Key Visuals in real life
