• • •
CLIENT zap imÓVEIS • AGENCY ADVENTURES, 2022 • ROLE CREATIVE DIRECTOR
• • •

my year of bil (promotional)

In 2021, Arcrebiano Araújo, also know as Bil, became famous in Brazil by participating in Big Brother. So far, so good…
But after being eliminated he joined the cast of Survivor. Then he was announced in another reality show: The Farm. In other words, 3 reality shows in 1 year.

the internet went crazy

storytelling & promotional mechanic

So, ZAP imóveis, the Brazilian tech real-estate marketplace, came up with the promotion: My Year of Bil. Now, everyone would have the chance to stay 1 year rent-free.
Once a week, Bil released tips on social media for people to find their ideal home on the ZAP website. Each house found was worth a lucky number in the grand final draw.

making of

• • • CREDITS • • •

AGENCY: ADVENTURES • CLIENT: ZAP IMÓVEIS • CEOS: RAPHA AVELLAR AND RICARDO DIAS • COO: ALÊ BRAGA • ECD: carol rosa • CREATIVE DIRECTOR: GUTO CHICANELLI • CREATIVES: ADRIANO CASTELLA, rodrigo coletto AND rodrigo neves • Social MEDIA Director: Raphael Yuri • Social Media Supervisor: Larissa Andrade • Community Manager: Leonardo Barreto • Social Media: Luana Guidi Damasceno • Social Influencer: Thais Falquer • PRODUCTION DIRECTOR: RAPHAELA RODRIGUES • motion designer: diego santos ACCOUNT MANAGER: Juliana Gobato, talita batista and Pedro Emilio

CLIENT APPROVAL & co-creation: Gabriela Zaninetti, Samia Marçon, Renata Mezzarano, Ana Clara Teixeira, Gabriela de Paula, Nathalie Córdova and Ricardo Sodré


• • • FILM • • •

PRODUCTION COMPANY: epic films • DIRECTION: renato tórtora