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CLIENT hering • AGENCY BETC, 2O15-2017 • ROLE CREATIVE / ART DIRECTOR
fashion catalogs
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as a graphic designer, i'm ALSO into fashion art direction.

During three years at BETC, part of my role was to design fashion print catalogs and lookbooks. In all projects and layouts, I always aim to combine visual elements in a minimalist style. I mean, working with block color backgrounds, striking photographs, clean sans serif types, and minimal product presentations.

I collaborated with a talented multidisciplinary team on more than 20 catalogs and each one of them was a great opportunity to develop my eyes for photography, retouching, pre-production meetings, set design, acting, and styling.

selected seasonal catalogs

AGENCY: BETC • CLIENT: HERING • C0-CHAIR: GAL BARRADAS AND ERH RAY • CCO: ERH RAY • ART DIRECTORS: GUTO CHICANELLI & LOO MASSSAMI • ART DIRECTOR ASSISTANT: HENRIQUE SAMBI COPYWRITER: GUSTAVO LACERDA • PHOTOGRAPHER: GUSTAVO IPOLITO • STYLIST: PEDRO SALES • BEAUTY: SAULO FONSECA • EXECUTIVE PRODUCTION: DUE • MODELS: CIBELE RAMM & LAUREEN.

AGENCY: BETC • CLIENT: HERING • C0-CHAIR: GAL BARRADAS AND ERH RAY • CCO: ERH RAY • ART DIRECTORS: GUTO CHICANELLI & LOO MASSSAMI • ART DIRECTOR ASSISTANT: HENRIQUE SAMBI COPYWRITER: GUSTAVO LACERDA • PHOTOGRAPHER: GUSTAVO IPOLITO • STYLIST: PEDRO SALES • BEAUTY: KRISNA CARVALHO • EXECUTIVE PRODUCTION: DUE • MODELS: LUCAS MASCARINI & TADEU LENHARDT.

AGENCY: BETC • CLIENT: HERING • C0-CHAIR: GAL BARRADAS AND ERH RAY • CCO: ERH RAY • ART DIRECTORS: GUTO CHICANELLI • ART DIRECTOR ASSISTANT: HENRIQUE SAMBI COPYWRITER: GUSTAVO LACERDA • PHOTOGRAPHER: GUSTAVO IPOLITO • STYLIST: PEDRO SALES • BEAUTY: SAULO FONSECA • EXECUTIVE PRODUCTION: DUE • MODELS: TADEU LENHARDT.

AGENCY: BETC • CLIENT: HERING • C0-CHAIR: GAL BARRADAS AND ERH RAY • CCO: ERH RAY • ART DIRECTORS: GUTO CHICANELLI & LOO MASSAMI • ART DIRECTOR ASSISTANT: HENRIQUE SAMBI COPYWRITER: GUSTAVO LACERDA • PHOTOGRAPHER: GUSTAVO IPOLITO • STYLIST: PEDRO SALES • BEAUTY: SAULO FONSECA • EXECUTIVE PRODUCTION: DUE • MODELS: DAVID MARTINS & RÔMULO SOUZA.

AGENCY: BETC • CLIENT: HERING • C0-CHAIR: GAL BARRADAS AND ERH RAY • CCO: ERH RAY • ART DIRECTORS: GUTO CHICANELLI • ART DIRECTOR ASSISTANT: HENRIQUE SAMBI COPYWRITER: GUSTAVO LACERDA • PHOTOGRAPHER: GUSTAVO IPOLITO • STYLIST: PEDRO SALES • BEAUTY: SAULO FONSECA • EXECUTIVE PRODUCTION: DUE • MODELS: LAUREEN & EVE

AGENCY: BETC • CLIENT: HERING • C0-CHAIR: GAL BARRADAS AND ERH RAY • CCO: ERH RAY • ART DIRECTORS: GUTO CHICANELLI & loo massami • COPYWRITER: rafael duardes • PHOTOGRAPHER: GUSTAVO IPOLITO • STYLIST: JU ROSSONI • BEAUTY: VICENTE LUJAN • EXECUTIVE PRODUCTION: DUE • MODELS: PATRICIA BECK & REBECA CAMPELO.

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