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CLIENT SABIN LABORATORY • AGENCY ADVENTURES • ROLE CREATIVE DIRECTOR • 2022
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a project that turned medical exam results into songs
During three months, we engaged our community through songs that raised awareness of breast cancer, prostate cancer and sexually transmitted infections (STI).
pink October • breast cancer awareness month
Musician @EllenOléria, from The Voice Brazil, and pianist @DeboraGurgel encouraged women to get their preventive exams. The videoclip spotlights how Covid-19 kept 62% of Brazilian women from getting a mammogram done, and how with early diagnosis the chances of beating the disease are up to 95%.
blue november • prostate cancer awareness month
Men also need to #ListenToYourBody. Using a PSA exam result as inspiration, @MichaelPipoquinha composed the song “Cuidado Azul".
red DECEMBER • Sexually Transmitted Infections Awareness Month
In the last month of the project, we invited @lemichelecordeiro to compose a melody only with the initials of Hepatitis, which are also ciphers in musical language: A, B, C, D and E.
the musicians talked about their experience in the project
MAKING-OF
